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Principles and practices in marketing in the Philippine setting /

Principles and practices in marketing in the Philippine setting / Go, Josiah ; Escareal-Go, Chiqui - Quezon City : Josiah and Carolina Go Foundation, Inc., 2017. - xi, 491 p.: ill. ; 25.4cm.

includes postscript, list of projects and caselets, references, glossary of terms, appendix, index

ISBN: 9789710596058

Dewey Class. No.: Fil 658.8 G573 2017

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