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Marketing for hospitality and tourism /

Marketing for hospitality and tourism / Philip Kotler; John T. Bowen; James C. Makens; Seyhmus Baloglu - 7th ed. - Singapore : Pearson Education South Asia Pte Ltd, 2017. - 680 p.: ill.; 27.2 cm.

Includes appendices, case studies, glossary, index

ISBN: 9789813132955

Dewey Class. No.: C 647.940 M345 2017

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