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Marketing essentials in hospitality and tourism foundations and practices /

Marketing essentials in hospitality and tourism foundations and practices / Shoemaker, Stowe; Shaw, Margaret - New Jersey : Pearson Education, Inc., 2008. - xxv, 611 p.: col. Ill.; 27.5 cm.

Includes glossary, name index, subject index, photo credits

ISBN: 9780131708273

Dewey Class. No.: C 647.940 S559 2008

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