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Marketing for hospitality and tourism /

Marketing for hospitality and tourism / Kotler, Philip; Bowen, John; Makens, James - 3rd ed. - New Jersey : Pearson Education Inc, 2003. - xvii, 893 p.: ill.; 25.3 cm.

Includes glossary, and index

ISBN: 9812470522

Dewey Class. No.: C 658.8 K84 2003

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