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Marketing management /

Marketing management / Iacobucci, Dawn - 5th ed. - Singapore : Cengage Learning Asia Pte Ltd, 2019. - xii, 324 p.: ill.; 25.8 cm.

Includes appendix, endnotes, and index

ISBN: 9789814839792

Dewey Class. No.: C 658.8 Ia115 2019

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