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Essentials of marketing : a global-manegerial approach /

Essentials of marketing : a global-manegerial approach / Perreault, William Jr.; McCarthy, Jerome E. - 8th ed. - Boston : McGraw-Hill Higher Education, 2000. - xxvii, v.p.: col. ill.; 27.3 cm.

Includes appendices, indeces, and glossary

ISBN: 0072894822

Dewey Class. No.: C 658.8 P42 2000

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