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Marketing management : knowledge and skills /

Marketing management : knowledge and skills / Peter, J. Paul; Donnelly, James H. Jr. - 6th ed. - New York : Irwin/McGraw-Hill, 2001. - xx, 876 p.: ill.; 23.5 cm.

Includes indeces

ISBN: 0071188584

Dewey Class. No.: C 658.8 P478 2001

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