Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal - New York : Business Expert Press, LLC, 2018. - xvi, 176 p.; 22.7 cm.

Includes index

9781947441149

C 658.834 R161 2018
Eulogio "Amang" Rodriguez Institute of Science and Technology
Nagtahan, Sampaloc, Manila

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