Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
Rajagopal
- New York : Business Expert Press, LLC, 2018.
- xvi, 176 p.; 22.7 cm.
Includes index
9781947441149
C 658.834 R161 2018
Includes index
9781947441149
C 658.834 R161 2018