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Advertising account planning : new strategies in the digital landscape /

Advertising account planning : new strategies in the digital landscape / Pardun, Carol J.; Barnes, Beth E.; Broyles, Sheri J. - Maryland : Rowman & Littlefield, 2020. - v, 149 p.; 22.8 cm.

Includes index

ISBN: 9781538114070

Dewey Class. No.: C 659.1 P226 2020

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