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Consumer behavior / Schiffman, Leon G; Wisenblit, Joseph L.

Material type: TextTextPublication details: England : Pearson Education Limited, 2015. Edition: 11th edDescription: 492 p.: col. ill.; 37.4 cmISBN: 9780273787136DDC classification: C 658.8 Sc333 2015
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Includes glossary, and indeces

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