Brands and branding / Brown, Stephen
Material type: TextPublication details: London : SAGE Publications Ltd, 2016. Description: xi, 282 p.; 24 cmISBN: 9781473919525DDC classification: C 658.827 B877 2016Item type | Current library | Call number | Status | Date due | Barcode |
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BOOKS | Manila Campus Library | C 658.827 B877 2016 (Browse shelf(Opens below)) | Available | 013895 |
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C 658.804 H982 2015 Business marketing management / | C 658.812 So689 2020 Ignore your customers, and they'll go away : the simple playbook for delivering ultimate customer service experience / | C 658.82 An565 2019 Advertising, promotion, and other aspects of integrated marketing communications / | C 658.827 B877 2016 Brands and branding / | C 658.827 W689 2022 Launching & building a brand : for dummies / | C 658.83 M345 2013 Marketing research / | C 658.834 B114 2020 Consumer behavior / |
Includes notes and references, and index
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