Advertising and promotion : an integrated marketing communications perspective / Belch, George E.; Belch, Michael A.

Material type: Text

TextPublication details: New York : McGraw-Hill Education, 2018. Edition: 11th edDescription: xli, v.p.:col. ill.; 27.4 cmISBN: 9781259921698DDC classification: C 659.1 B427 2018

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Item type	Current library	Call number	Status	Date due	Barcode
BOOKS	Manila Campus Library	C 659.1 B427 2018 (Browse shelf(Opens below))	Available		013917

Includes glossary, and indeces

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