Marketing management Marshall, Greg W.; Johnston, Mark W.
Material type:
TextPublication details: New york: McGraw Hill LLC 2023 Edition: 4th edDescription: xiii, v.p. col. Ill.; 27.9cmISBN: 9781260598230DDC classification: C 658.8 M367 2023
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library CIRCULATION SECTION | C 658.8 M367 2023 (Browse shelf(Opens below)) | Available | 15193 |
Browsing Manila Campus Library shelves, Shelving location: CIRCULATION SECTION Close shelf browser (Hides shelf browser)
| C 658.5 C699 2020 Operation management and total quality management / | C 658.5 H473 2020 Operations management sustainability and supply chain management | C 658.7 D183 2020 Strategic supply chain management (creating competitive advantage and value through effective leadership ) | C 658.8 M367 2023 Marketing management | C 658.8 W562 2018 Designing brand identity (an essential guide for the entire branding team ) | C 658.827 V522 2023 Strategic management for brand promotion | C 658.83 K81 2018 Marketing Research for the tourism, hospitality and events industries |
Includes glossary, indexes
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