Principles of marketing / 
Pereda, Pedrito Real ; Pereda, Purisima Pedrialva ; Castillo, Vicente M. 
 - Manila :  Mindshaper Co., Inc.,  2014. 
 - x, 275 p.: ill. ; 22.3cm. 
<br/><br/>includes references 
<br/><br/><label>ISBN: </label>9789719905752 
<br/><br/><label>Dewey Class. No.: </label>Fil 658.8 P434 2014