Consumer behavior :  a practical approach to consumer understanding / 
Pereda, Pedrito Real ; Pereda, Purisima Pedrialva ; Arcega, Raymundo P. 
 - Manila :  Unlimited Books Library Services & Publishing Inc.,  2015. 
 - xvi , 267 p.: ill. ; 22.8cm. 
<br/><br/>includes references 
<br/><br/><label>ISBN: </label>9789719654049 
<br/><br/><label>Dewey Class. No.: </label>Fil 658.834 P434 2015