Marketing essentials in hospitality and tourism foundations and practices / 
Shoemaker, Stowe; Shaw, Margaret 
 - New Jersey :  Pearson  Education, Inc.,  2008. 
 - xxv, 611 p.: col. Ill.; 27.5 cm. 
<br/><br/>Includes glossary, name index, subject index, photo credits 
<br/><br/><label>ISBN: </label>9780131708273 
<br/><br/><label>Dewey Class. No.: </label>C 647.940 S559 2008