Hospitality marketing management / 
Reid, Robert D.; Bojanic, David C. 
 - 4th ed. 
 - New Jersey :  John Wiley & Sons, Inc,  2006. 
 - xiv, 626 p.: col. Ill.; 28.1 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0471476544 
<br/><br/><label>Dewey Class. No.: </label>C 647. 950 R357 2006