Marketing :  an introduction / 
Armstrong, Gary; Kotler, Philip 
 - 6th ed. 
 - New Jersey :  Pearson Education Inc,  2003. 
 - xxvi, v.p.: ill.; 25.2 cm. 
<br/><br/>Includes appendices, notes, video cases, glossary, and index 
<br/><br/><label>ISBN: </label>9812470891 
<br/><br/><label>Dewey Class. No.: </label>C 658.8 Ar5 2003