Marketing for hospitality and tourism / 
Kotler, Philip; Bowen, John; Makens, James 
 - 3rd ed. 
 - New Jersey :  Pearson Education Inc,  2003. 
 - xvii, 893 p.: ill.; 25.3 cm. 
<br/><br/>Includes glossary, and index 
<br/><br/><label>ISBN: </label>9812470522 
<br/><br/><label>Dewey Class. No.: </label>C 658.8 K84 2003