Principles of marketing / 
Kotler, Philip; Armstrong, Gary 
 - 10th ed. 
 - Singapore :  Pearson Education (Asia) Pte Ltd,  2004. 
 - xxix, v.p.: ill.; 27.8 cm. 
<br/><br/>Includes appendices, references, glossary, and index 
<br/><br/><label>ISBN: </label>9812471553 
<br/><br/><label>Dewey Class. No.: </label>C 658.8 K84 2004