Marketing management / 
Iacobucci, Dawn 
 - 5th ed. 
 - Singapore :  Cengage Learning Asia Pte Ltd,  2019. 
 - xii, 324 p.: ill.; 25.8 cm. 
<br/><br/>Includes appendix, endnotes, and index 
<br/><br/><label>ISBN: </label>9789814839792 
<br/><br/><label>Dewey Class. No.: </label>C 658.8 Ia115 2019