Essentials of marketing :  a global-manegerial approach / 
Perreault, William Jr.; McCarthy, Jerome E. 
 - 8th ed. 
 - Boston :  McGraw-Hill Higher Education,  2000. 
 - xxvii, v.p.: col. ill.; 27.3 cm. 
<br/><br/>Includes appendices, indeces, and glossary 
<br/><br/><label>ISBN: </label>0072894822 
<br/><br/><label>Dewey Class. No.: </label>C 658.8 P42 2000