TY  - BOOK
TI  - Essentials of marketing: a global-manegerial approach 
SN  - 0072894822
U1  - C 658.8 P42 2000 
PY  - 2000///
CY  - Boston
PB  - McGraw-Hill Higher Education
N1  - Includes appendices, indeces, and glossary
ER  -