Marketing management :  knowledge and skills / 
Peter, J. Paul; Donnelly, James H. Jr. 
 - 6th ed. 
 - New York :  Irwin/McGraw-Hill,  2001. 
 - xx, 876 p.: ill.; 23.5 cm. 
<br/><br/>Includes indeces 
<br/><br/><label>ISBN: </label>0071188584 
<br/><br/><label>Dewey Class. No.: </label>C 658.8 P478 2001