Essentials of marketing management / 
Pride, William M.; Ferrel, O.C. 
 - Singapore :  Cengage Learning Asia Pte Ltd,  2019. 
 - viii, 386 p.: ill.; 25.1 cm. 
<br/><br/><label>ISBN: </label>9789719811244 
<br/><br/><label>Dewey Class. No.: </label>C 658.8 P947 2019