Advertising, promotion, and other aspects of integrated marketing communications / 
Andrews, J. Craig; Shimp, Terence A. 
 - 10th ed. 
 - Singapore :  Cengage Learning Asia Pte Ltd,  2019. 
 - xix, 635 p.: ill.; 25.2 cm. 
<br/><br/>Includes glossary, and indeces 
<br/><br/><label>ISBN: </label>9789814846875 
<br/><br/><label>Dewey Class. No.: </label>C 658.82 An565 2019