Marketing research / 
David A. Aaker; V. Kumar; Robert P. Leone; George S. Day 
 - 11th ed. 
 - New Jersey :  John Wiley & Sons, Inc,  2013. 
 - xiv, 647 p.: ill.; 25.3 cm. 
<br/><br/>Includes appendix, glossary, and index 
<br/><br/><label>ISBN: </label>9781118321812 
<br/><br/><label>Dewey Class. No.: </label>C 658.83 M345 2013