Consumer behavior theories :  convergence of divergent perspectives with applications to marketing and management / 
Rajagopal 
 - New York :  Business Expert Press, LLC,  2018. 
 - xvi, 176 p.; 22.7 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781947441149 
<br/><br/><label>Dewey Class. No.: </label>C 658.834 R161 2018