Contemporary advertising and integrated marketing communications / 
Arens, William F.; Weigold, Michael F.; Arens, Christian 
 - 14th ed. 
 - New York :  McGraw-Hill Education,  2013. 
 - xxxix, 722 p.: ill.; 25.6 cm. 
<br/><br/>Includes appendices, glossary, credits and acknowledgement, and indeces 
<br/><br/><label>ISBN: </label>9789813150140 
<br/><br/><label>Dewey Class. No.: </label>C 659.1 Ar681 2013