Advertising and promotion :  an integrated marketing communications perspective / 
Belch, George E.; Belch, Michael A. 
 - 11th ed. 
 - New York :  McGraw-Hill Education,  2018. 
 - xli, v.p.:col. ill.; 27.4 cm. 
<br/><br/>Includes glossary, and indeces 
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>Dewey Class. No.: </label>C 659.1 B427 2018