Advertising account planning :  new strategies in the digital landscape / 
Pardun, Carol J.; Barnes, Beth E.; Broyles, Sheri J. 
 - Maryland :  Rowman & Littlefield,  2020. 
 - v, 149 p.; 22.8 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781538114070 
<br/><br/><label>Dewey Class. No.: </label>C 659.1 P226 2020