Advertising and promotion :  an integrated marketing communications perspective / 
Belch, George E.; Belch, Michael A. 
 - 5th ed. 
 - New York :  Irwin/McGraw-Hill,  2001. 
 - xx, v.p.: ill.; 25 cm. 
<br/><br/>Includes glossary, and indeces 
<br/><br/><label>ISBN: </label>0071203958 
<br/><br/><label>Dewey Class. No.: </label>C 659.1 B41 2001