Marketing management 
Marshall, Greg W.; Johnston, Mark W. 
 - 4th ed. 
 - New york: McGraw Hill LLC  2023 
 - xiii, v.p. col. Ill.; 27.9cm. 
<br/><br/> Includes glossary, indexes 
<br/><br/><label>ISBN: </label>9781260598230 
<br/><br/><label>Dewey Class. No.: </label>C 658.8 M367 2023