Consumer behavior (a practical approach to consumer understanding) 
Dr. Pereda, Pedrito Real ; Dr. Pereda, Purisima Pedrialva ; Dr. Arcega, Raymundo P. 
 - Manila: Unlimited Books Library Services & Publishing Inc.  2015 
 - xvi, 267p.: ill. ; 22.7cm. 
<br/><br/> includes references 
<br/><br/><label>ISBN: </label>9789719654049 
<br/><br/><label>Dewey Class. No.: </label>Fil 658.834 P434 2015