000 | 00573nam a2200169Ia 4500 | ||
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003 | EaristPH | ||
008 | 240523s2017 xx 000 0 und d | ||
020 | _a9789813132955 | ||
040 | _cEARIST LIBRARY | ||
082 | _aC 647.940 M345 2017 | ||
245 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler; John T. Bowen; James C. Makens; Seyhmus Baloglu |
|
250 | _a7th ed. | ||
260 |
_aSingapore : _bPearson Education South Asia Pte Ltd, _c2017. |
||
300 | _a680 p.: ill.; 27.2 cm. | ||
504 | _aIncludes appendices, case studies, glossary, index | ||
942 |
_2ddc _cBK |
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999 |
_c5770 _d5770 |