| 000 | 00568nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | EaristPH | ||
| 008 | 240523s2019 xx 000 0 und d | ||
| 020 | _a9789814846875 | ||
| 040 | _cEARIST LIBRARY | ||
| 082 | _aC 658.82 An565 2019 | ||
| 245 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cAndrews, J. Craig; Shimp, Terence A. |
|
| 250 | _a10th ed. | ||
| 260 |
_aSingapore : _bCengage Learning Asia Pte Ltd, _c2019. |
||
| 300 | _axix, 635 p.: ill.; 25.2 cm. | ||
| 504 | _aIncludes glossary, and indeces | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6031 _d6031 |
||