| 000 | 00731nam a2200181Ia 4500 | ||
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| 003 | EaristPH | ||
| 008 | 240523s2013 xx 000 0 und d | ||
| 020 | _a9789813150140 | ||
| 040 | _cEARIST LIBRARY | ||
| 082 | _aC 659.1 Ar681 2013 | ||
| 245 | 0 |
_aContemporary advertising and integrated marketing communications / _cArens, William F.; Weigold, Michael F.; Arens, Christian |
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| 250 | _a14th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2013. |
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| 300 | _axxxix, 722 p.: ill.; 25.6 cm. | ||
| 504 | _aIncludes appendices, glossary, credits and acknowledgement, and indeces | ||
| 942 |
_2ddc _cBK |
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| 999 |
_p013489 _2ddc _aEARIST _bEARIST _yBK _c6047 _oC 659.1 Ar681 2013 _d6047 |
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| 999 |
_p014036 _2ddc _aEARIST _bEARIST _yBK _cFOR _oC 659.1 Ar681 2013 |
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