| 000 | 00557nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | EaristPH | ||
| 008 | 240523s2018 xx 000 0 und d | ||
| 020 | _a9781259921698 | ||
| 040 | _cEARIST LIBRARY | ||
| 082 | _aC 659.1 B427 2018 | ||
| 245 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cBelch, George E.; Belch, Michael A. |
|
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2018. |
||
| 300 | _axli, v.p.:col. ill.; 27.4 cm. | ||
| 504 | _aIncludes glossary, and indeces | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6048 _d6048 |
||