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Service management and marketing : managing the service profit logic /

Service management and marketing : managing the service profit logic / Gronroos, Christian - 4th ed. - UK : John Wiley & Sons Ltd, 2015. - ix, 522 p.; 23.3 cm.

Includes index

ISBN: 9781119922988

Dewey Class. No.: C 658.8 G876 2015

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