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Principles of marketing /

Principles of marketing / Kotler, Philip; Armstrong, Gary; Opresnik, Marc Oliver - 18th ed. - Singapore : Pearson Education South Asia Pte Ltd, 2021. - 728 p.: ill.; 27.2 cm.

Includes appendices, glossary, references, and index

ISBN: 9789813133365

Dewey Class. No.: C 658.8 K87 2021

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