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Advertising, promotion, and other aspects of integrated marketing communications /

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J. Craig; Shimp, Terence A. - 10th ed. - Singapore : Cengage Learning Asia Pte Ltd, 2019. - xix, 635 p.: ill.; 25.2 cm.

Includes glossary, and indeces

ISBN: 9789814846875

Dewey Class. No.: C 658.82 An565 2019

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