Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J. Craig; Shimp, Terence A.

Material type: Text

TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2019. Edition: 10th edDescription: xix, 635 p.: ill.; 25.2 cmISBN: 9789814846875DDC classification: C 658.82 An565 2019

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Item type	Current library	Call number	Status	Date due	Barcode
BOOKS	Manila Campus Library	C 658.82 An565 2019 (Browse shelf(Opens below))	Available		014609

Includes glossary, and indeces

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