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Marketing research /

Marketing research / David A. Aaker; V. Kumar; Robert P. Leone; George S. Day - 11th ed. - New Jersey : John Wiley & Sons, Inc, 2013. - xiv, 647 p.: ill.; 25.3 cm.

Includes appendix, glossary, and index

ISBN: 9781118321812

Dewey Class. No.: C 658.83 M345 2013

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