Marketing research / David A. Aaker; V. Kumar; Robert P. Leone; George S. Day

Material type: Text

TextPublication details: New Jersey : John Wiley & Sons, Inc, 2013. Edition: 11th edDescription: xiv, 647 p.: ill.; 25.3 cmISBN: 9781118321812DDC classification: C 658.83 M345 2013

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Item type	Current library	Call number	Status	Date due	Barcode
BOOKS	Manila Campus Library	C 658.83 M345 2013 (Browse shelf(Opens below))	Available		013779

Includes appendix, glossary, and index

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