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Contemporary advertising and integrated marketing communications /

Contemporary advertising and integrated marketing communications / Arens, William F.; Weigold, Michael F.; Arens, Christian - 14th ed. - New York : McGraw-Hill Education, 2013. - xxxix, 722 p.: ill.; 25.6 cm.

Includes appendices, glossary, credits and acknowledgement, and indeces

ISBN: 9789813150140

Dewey Class. No.: C 659.1 Ar681 2013

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