Contemporary advertising and integrated marketing communications / Arens, William F.; Weigold, Michael F.; Arens, Christian

Material type: Text

TextPublication details: New York : McGraw-Hill Education, 2013. Edition: 14th edDescription: xxxix, 722 p.: ill.; 25.6 cmISBN: 9789813150140DDC classification: C 659.1 Ar681 2013

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOKS	Manila Campus Library	C 659.1 Ar681 2013 (Browse shelf(Opens below))	Available		014037

Includes appendices, glossary, credits and acknowledgement, and indeces

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)