Normal view MARC view ISBD view

Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective / Belch, George E.; Belch, Michael A. - 5th ed. - New York : Irwin/McGraw-Hill, 2001. - xx, v.p.: ill.; 25 cm.

Includes glossary, and indeces

ISBN: 0071203958

Dewey Class. No.: C 659.1 B41 2001

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)