Advertising and promotion : an integrated marketing communications perspective / Belch, George E.; Belch, Michael A.

Material type: Text

TextPublication details: New York : Irwin/McGraw-Hill, 2001. Edition: 5th edDescription: xx, v.p.: ill.; 25 cmISBN: 0071203958DDC classification: C 659.1 B41 2001

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Item type	Current library	Call number	Status	Date due	Barcode
BOOKS	Manila Campus Library	C 659.1 B41 2001 (Browse shelf(Opens below))	Available		008722

Includes glossary, and indeces

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