Marketing for hospitality and tourism / Philip Kotler; John T. Bowen; James C. Makens; Seyhmus Baloglu
Material type:
TextPublication details: Singapore : Pearson Education South Asia Pte Ltd, 2017. Edition: 7th edDescription: 680 p.: ill.; 27.2 cmISBN: 9789813132955DDC classification: C 647.940 M345 2017
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| BOOKS | Manila Campus Library CIRCULATION SECTION | Non-fiction | C 647.940 M345 2017 (Browse shelf(Opens below)) | 1 | Available | 014285 | |
| BOOKS | Manila Campus Library CIRCULATION SECTION | Non-fiction | C 647.940 M345 2017 (Browse shelf(Opens below)) | 2 | Available | 015199 |
Browsing Manila Campus Library shelves, Shelving location: CIRCULATION SECTION, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| C 641. 597 C734 2016 Commercial cooking : expert / | C 646.4 P316 2016 Pattern making : intermediate / | C 646.4 P316 2016 Pattern making : intermediate / | C 647.940 M345 2017 Marketing for hospitality and tourism / | C 647.940 M345 2017 Marketing for hospitality and tourism / | C 658.5 C699 2020 Operation management and total quality management / | C 658.5 C699 2020 Operation management and total quality management / |
Includes appendices, case studies, glossary, index
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