Marketing for hospitality and tourism / Kotler, Philip; Bowen, John; Makens, James
Material type:
TextPublication details: New Jersey : Pearson Education Inc, 2003. Edition: 3rd edDescription: xvii, 893 p.: ill.; 25.3 cmISBN: 9812470522DDC classification: C 658.8 K84 2003
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.8 K84 2003 (Browse shelf(Opens below)) | Available |
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| C 658.8 B91 2001 The caterer and hotelkeeper : guide to money matters for hospitality manager / | C 658.8 G876 2015 Service management and marketing : managing the service profit logic / | C 658.8 Ia115 2019 Marketing management / | C 658.8 K84 2003 Marketing for hospitality and tourism / | C 658.8 K84 2004 Principles of marketing / | C 658.8 K87 2021 Principles of marketing / | C 658.8 K963 2019 Business administration and marketing / |
Includes glossary, and index
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